I’d sell my pet hamster into slavery if it helped me sell more books!
Will a relatively new book, with fewer downloads but great potential, do better than a book that has sold pretty well but has also been out for several years? Can the new kid on the block outsell the tried and tested stalwart?
Which will sell more copies?
Janet and I are both using similar strategies to market our promotions. Janet has a background in sales and marketing and also has a really good network of friends and followers on Twitter. She writes a popular blog and has signed up to a number of discount book promotion websites.
I will also be mentioning it on Twitter but I have not established the same network of support as Janet. I also have a website and a blog but mine is very new and, like Janet, I have also spent many hours filling out the forms of book promotion websites. We have both invested some money in paid sites. Janet has spent perhaps $100 while my promotional outlay is about $300, which includes a posting with the now famous BookBub. It will be interesting to see what effect this additional investment has on the results!
Our Kindle Countdown Deals will run for from the 21st to 27th of July and whoever sells the most books in this time will be judged the winner. The loser will buy the winner a bottle of champagne. Once the campaign is over we will no doubt post with our thoughts and reflections on the results and the whole process of doing a Countdown Deal. We should be able to announce the results towards the end of this weekend so look out to see which one of us is victorious!
This is the Champagne Challenge of the thriller writers.
May the best warped and depraved psychopath win! :)